Massive fire destroys QVC distribution center in North Carolina

Massive fire destroys most of Rocky Mount QVC distribution center

When the QVC Distribution Center fire broke out in Rocky Mount, NC, the challenge wasn’t just fire volume — it was sustaining water supply for more than 36 hours. In this clip, Incident Commander Chief Jamey Cooke breaks down: • Why water shuttle operations were critical • How demand quickly outpaced traditional supply • The real-world challenges of maintaining fire flow at this scale This is a powerful reminder for every department: 👉 Know your required fire flows 👉 Know your district 👉 Plan