Starbucks CEO Brian Niccol on potential price hikes in 2026
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YouTubeCNBC Television
Starbucks CEO Brian Niccol on potential price hikes in 2026
Starbucks CEO Brian Niccol, despite committing to no price hikes in 2025, did not rule out price hikes in 2026 when asked by CNBC, though he said that he thinks the coffee chain is "priced very competitively." "It's something that I keep an eye on, what our price gap is," he said. "I do believe we are a premium brand, and I do believe you get a ...
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