Markets don’t collapse overnight. They turn slowly, in ways most people miss until it’s too late. By the time the headlines confirm it, the opportunity’s gone—and someone else already seized it. Here’s what matters: Winter is when fortunes are made. While most freeze, the smart ones expand—using downturns as their expansion season. History proves this pattern: 68% of Fortune 1000 companies were built during downturns. Disney expanded during the Great Depression. Netflix pivoted during the dot-co